Internet Stamp
People have to know your video exists,
before it can change their life
All YouTubers have the same 7 Thumbnail problems:
1. Why is nobody clicking on my thumbnails?
2. How do I condense my video into a single frame…the thumbnail?
3. Why did one of my videos get a ton of views but when I used a similar thumbnail it didn’t get nearly as many views?
4. Am I really supposed to make a Mr. Beast face as an adult?
5. How do I make a thumbnail that the algorithm knows what to do with?
6. How do I make sure my thumbnails get seen by new people?
7. Why do some youtubers just put their face in the thumbnail and get views?
There are 3 killers of great thumbnails.
Killer #1:
Copying what other YouTubers do.
They copy a famous YouTuber’s thumbnail perfectly. But that YouTuber got 600,000 views and they only get 6,000. Here’s the rub: the thumbnails that grow a channel are not the same as the thumbnails that sustain a channel once it’s found it’s audience.
Killer #2:
Thinking social media is luck.
They make a banger video and it gets alot of views. Nice. A few months later they decide to use a similar thumbnail again. This time it gets a disappointing amount of views. ‘It must be luck’ they say. ‘That’s the mysterious algorithm’ they say.
Wrong. Success on YouTube is never luck.
Killer #3:
Making the thumbnail last.
The video is done. And it’s good. Now for the thumbnail. But there’s a problem:
this is the hardest time to make the thumbnail.
Why?
Because: you’re most like the viewer before you make the video and least like them after it’s done.
The reason you wanted to make the video is usually the same reason someone wants to click it. But it’s hard to remember that seed of the idea after you’ve done all the work on the video.
Thumbnail Case Study:
The Biggest Thumbnail Mistake people make.
about us
Craig is an organic chemist turned YouTube strategist. The thing that made him suck at school (dyslexia) made him a visual machine in chemistry. Mix that with a love for movies and psychology and you get a natural instinct for reading thumbnails- what scenes do they create and who do they attract.
Anna is a business owner turned YouTuber- during the pandemic she started working on her first ever YouTube video. It went viral, it hit the Reddit home page and got 40,000 upvotes in a couple days. She got 12,000 subscribers overnight. Her life was changed forever and she’s never turned back.